Questions

 

Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?  

 

• Not enough information
• Seller
• Vendor

 

Explanation:

Both Vendors and Sellers can be brand owners so there isn’t enough information to differentiate between them.

 

East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?

 

• East Appliances wants their products be visible to shoppers when they select the Prime filter during their search process.
• East Appliances stores products in their own warehouse and prefers to control how the product is packaged and shipped.
• East Appliances stores products in their own warehouse, but they do not want to manage shipping logistics.
• East Appliances prefers to have Amazon store their products and manage shipping logistics direct from a fulfillment center.

 

ARA Premium can report on which geographic sales data?

 

• Time Zone
• Province
• Zip Code
• State

 

True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.

• False
• True

 

Explanation:

**False** is the correct answer because agency professionals do not need to contact Amazon to request access to their clients’ Seller Central accounts. Instead, sellers can grant agencies access through the ‘User Permissions’ section within their own Seller Central account. By assigning specific roles and permissions, sellers can allow agency professionals to view, manage, or edit their Seller Central account based on the tasks they need to perform, such as managing listings, handling advertising campaigns, or monitoring account health. This process is controlled directly by the seller, ensuring that access is granted securely and according to the seller’s preferences, without the need for Amazon’s involvement.

 

Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?

 

• Retail insights
• Traffic diagnostics
• Sales diagnostics
• Geographic sales metrics

 

Related question: Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?

Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?

• Not enough information
• Athletica Shoes
• Shoez

 

Explanation:

**Athletica Shoes** is the correct answer because it is an Amazon.com vendor. Vendors are suppliers who sell products directly to Amazon, which then resells those products to customers. In this case, Athletica Shoes sells its inventory directly to Amazon, which is characteristic of the vendor relationship on Amazon. On the other hand, Shoez owns its inventory and lists its products for sale on Amazon.com, which means Shoez is a third-party seller, not a vendor. Third-party sellers manage their own inventory and fulfill orders themselves or through services like Fulfillment by Amazon (FBA). Therefore, Athletica Shoes is the vendor in this scenario.