Questions

 

What is the minimum number of customer reviews a product should have to be considered retail ready?  

 

• 15 reviews
• 25 reviews
• 10 reviews
• 18 reviews

 

Explanation:

According to Amazon, a product is considered retail ready, if it has a minimum of 15 customer reviews and a minimum of 3.5 star rating.

 

Which of the following best describes conversion share?

 

• Percentage of all clicks that an ASIN received relative to a particular shopping query.
• The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
• Percentage of all conversions an ASIN received relative to a particular shopping query.
• The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.

 

Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?

 

• Seller fulfilled Prime
• Fulfilled by Amazon
• Merchant fulfilled network

 

Which best defines a parent ASIN?

 

• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• An ASIN under which multiple variations of the product are grouped.
• An ASIN under which all products within a category are grouped.
• The first ASIN created in a category.

 

Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?

 

• Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
• Use Sponsored Products to reach existing in-market demand for her brand’s products.
• Use timing insights to understand the time of day her audience is purchasing on Amazon.
• Use retail insights to understand baseline traffic and performance of her brand on Amazon.

 

What is the guiding principle behind all Amazon retail programs?

 

• Start with the company and work backwards.
• Start with the advertiser and work backwards.
• Start with the customer and work backwards.
• Start with the product and work backwards.