Questions

 

Which best describes Merchant fulfilled network?  

 

• Amazon carriers collect products from the seller warehouse and ship the products to the customer.
• Seller takes care of the logistics and ships the product to the customer.
• Amazon takes care of the logistics for the seller directly from an Amazon fulfillment center

 

Explanation:

Amazon Sellers using the Merchant Fulfilled Network are in complete control of the handling and shipping process for an Amazon order and use their own resources to fulfill the order. So, a Merchant fulfilled network can be described from the options as Seller takes care of the logistics and ships the product to the customer.

 

 

What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

• AZIN
• ASON
• ASKU
• ASIN

 

Explanation:

**ASIN** is the correct answer because it stands for Amazon Standard Identification Number and is the unique identifier used to catalog and track products listed on Amazon.com. Each product listed on Amazon is assigned a distinct ASIN, which helps Amazon and sellers organize and search for products within the platform. The ASIN is crucial for managing product listings, making it easier for customers to find and purchase specific items. Unlike a typical SKU (Stock Keeping Unit) used by sellers for internal inventory management, the ASIN is specific to Amazon and is used across its marketplace to track all product listings.

 

 

EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?  

• Virtual bundle
• Parent ASIN
• Variations
• ASIN bundle

 

Explanation:

A virtual bundle is a fixed group of products sold by one vendor. A Convenience Virtual Bundle is a bundle created to merchandise two or more compatible, related products together to customers on the same detail page. Since EpiCamera is looking to group together 5 compatible, related products, therefore, it clearly indicates that this is a Virtual Bundle of the Convenience type.

 

 

Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?

• Geographic sales metrics
• Market basket analysis
• Retail insights
• Traffic diagnostics

 

Related question:

Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?

• Geographic sales metrics
• Market basket analysis
• Retail insights
• Traffic diagnostics

 

 

True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.  

 

• False

 

• True

 

Explanation:

Vendors sell their inventory to Amazon and Amazon takes care of the shipping and procurement. Vendors don’t need to use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.

 

Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?  

• Amazon Retail Analytics (ARA Basics)
• A+ Content Manager
• Advertising console
• Business advisor

 

Explanation:

The Amazon Retail Analytics (ARA Basics) provides details about the inventory data and catalog quality of a Vendor Central user. Therefore, Maria should access the Amazon Retail Analytics (ARA Basics) to view the client’s inventory data and catalog quality if the client is a Vendor Central user.