Questions

For which reason(s) might you add a new pixel to your order?

 

• Track conversions and contribute them to the right audience
• Build audiences based on traffic to your website
• Either / both of these
• Neither of these

 

You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?

 

• Turn off “automatically optimize line item budgets”
• Turn on “automatically optimize line item budgets” and opt out that one line item
• Turn on “automatically optimize line item budgets” and allow all line items to be automatically optimized

 

Once you create a new advertiser, you will need to notify your Amazon representative for approval.

 

• True

 

• False

 

Which is the correct hierarchy within the Amazon DSP?

 

• Advertiser > Entity > Order > Line item
•  Order > Line item > Entity > Advertiser
• Entity > Advertiser > Order > Line item
• Advertiser > Line item > Entity > Order

 

How can advertisers calculate return on ad spend and other cost based metrics?

 

• It is not possible to calculate Return on ad spend and other cost based metrics.
• Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
• Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
• Register for Amazon Attribution cost reports.

 

Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

 

• Click-through rate
• Detail page views, Detail Page view rate, Add to carts, Add to cart rate
• Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Impressions