Questions

Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

 

• None of these.
• Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
• Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
• Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

 

Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

 

• A percentage chance of a shopper purchasing the product when they click on your ad.
• An understanding of initial awareness for your product from your advertising campaign.
• Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
• Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

 

Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.

 

• False

 

• True

 

Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.

 

• False

 

• True

 

ASINs, or products, within the Amazon Attribution console are selected at the order level.

 

• False

 

• True

 

When measuring campaigns using Amazon Attribution, what is the next step after creating an order?

 

• Copying your attribution tag to append on your ad as the click-through URL.
• Creating line items, which generates attribution tags that are placed on ads.
• Naming your order.
• Generating a report to validate that you are measuring all your ad’s clicks correctly.