Questions

Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses.

 

• Sponsored Brands
• Sponsored Products

 

Explanation:

 

Sponsored Products Ads promote individual products and appear within product detail pages and search results. If you click on a Sponsored Product ad then you are directed to the product detail page. In this case, Accent Athletics want to appear in related product detail pages. This is possible only if they use Sponsored Products ad.

 

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

 

Select All Correct Responses

• Nothing, they should leave their campaign alone as long as it’s not over spending.
• add more keywords to increase visibility
• increase bids on high-performing keywords

 

Explanation

What are Amazon Sponsored Brands? Amazon Sponsored Brands are a type of PPC ad based on keyword or ASIN targeting.

To access this kind of ads you need to be a brand-registered seller.

After clicking on a featured product ad customer will be directed to a product detail page.

In this case, if you want to increase your campaigns’ performance, you could increase bids on high-performing keywords and add more quality keywords to increase the reach.

 

Which sponsored ad type(s) provides new-to-brand metrics?

 

Select All Correct Responses.

• Sponsored Brands
• Sponsored Products
• neither of these ad types

 

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

 

• New-to-brand
• click-through rate
• Cost-per-click
• spend

 

Examine this product detail page. Which of the following elements is not retail ready?

• reviews
• rating
• title
• images

 

 

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?  

• There are 5 items left in stock.
• There are 15 customer reviews.
• Product is rated 4 out of 5 stars.
• Enhanced content includes a video.

 

Explanation:

In order to be retail ready, the product detail page should follow the following criteria:

(1) Product should have a minimum of 3.5 star rating.

(2) Product should have a minimum of 15 customer reviews.

(3) Inventory should be available, and should not be nearing out of stock.

(4) Enhanced content should have informative text and video.

In this case, only 5 items are in stock which means the product is nearing out of stock which is against the retail ready criteria. Therefore, Fabian’s client should improve the stock availability of products.