Questions

Place the steps of the creative approval process in the correct order, from start to finish.

 

1. The advertiser assigns a creative to a line item that has not
2. The creative approval process is
3. The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it’s associated
4. The creative is approved or

 

 

Which of the following is a requirement for all Amazon DSP advertisements?

 

• Creative must feature a picture of the advertised product
• Advertisements must be visually distinct from page content
• Advertisements must feature the Amazon logo
• Advertisements must have a clear call-to-action

 

Match each campaign goal with the appropriate optimization type.

 

1. Detail page view rate (DPVR)
2. Cost per aquisition
3. Return on ad spend (ROAS)
4. Click-through rate (CTR)

 

• Purchase (3)
• Click (4)
• Pixel conversion (2)
• Detail page view (DPV) (1)

 

Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?

 

• Frontloaded pacing profile
• Evenly pacing profile
• Catch-up boost
• Budget cap

 

You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?

 

• Including any audiences (A or B)
• Including all audiences (A and B)
• Including a single audience (A)
• Excluding all audiences (not A and not B)

 

Which is Amazon’s recommendation regarding a line item’s supply sources?

 

• Separate line items based on the supply source

 

• Use all available supply sources for each line item