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If an advertiser’s goal is for campaign eﬃciency, which ASINs should they avoid using? (Select 2)

If an advertiser’s goal is for campaign eﬃciency, which ASINs should they avoid using? (Select 2)

ASINs that have low sales
ASINs with 5 star reviews
Best-selling ASINs
ASINs with 2 star reviews

Explanation:

Campaign efficiency is measured using two objectives ACOS and ROAS. A better Campaign efficiency can be achieved by getting a lower ACOS and higher ROAS.

This is only possible if the advertiser avoids using ASINs that have low sales and ASINs with 2 star reviews that do not meet the retail readiness guidelines.

Sponsored ads are generally used for which objective?

Sponsored ads are generally used for which objective?

To increase brand awareness
To drive customer loyalty
To reengage previous customers
To reach customers with high purchase intent

What might you do to optimize Store pages with high conversions but low views?

What might you do to optimize Store pages with high conversions but low views?

Add a product grid
Ensure there are no dead links within the Store
Update product images
Increase promotion using Sponsored Brands

Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?

Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?

Linking a Sponsored Brand campaign to a product list page

Linking a Sponsored Brand campaign to a Store

Which of the following is considered paid traﬃc?

Which of the following is considered paid traﬃc?

Sponsored Brands

Social media Your own website

Stores can include contact information such as phone numbers, emails, or physical addresses.

Stores can include contact information such as phone numbers, emails, or physical addresses.

True

False