Questions

Choose the best answer that describes promoted conversion metrics.

 

• Detail page views of all products Impressions from your ad campaign
• Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
• Add to cart rates of select products

 

Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.

 

Select All Correct Responses

• By uploading my advertiser site data to Amazon Attribution.
• By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
• By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
• By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.

 

What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

 

Select All Correct Responses

• Test and learn; discover new audiences to reach.
• Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
• Create retargeting audiences within Amazon Attribution
• Identify Amazon audiences to target within Amazon DSP.

 

 

Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

 

• False

 

• True

 

Sponsored products are generally used for which objective?

 

• To reach customers with high purchase intent
• To reengage previous customers
• To increase brand awareness
• To drive customer loyalty

 

Explanation

Amazon Advertising offers you various ways to achieve your business goals. One group of ad formats available on Amazon is Sponsored Ads.

Sponsored Product and Sponsored Brands ads are so-called self-service ads based on cost-per-click. Why use Amazon Sponsored Ads? Well, these ads are great to help your customers discover products that you sell on Amazon. Amazon Sponsored Product ads appear in shopping results on product pages.

 

 

True or false? Optimizing the enhanced content section can improve organic SEO.  

 

• True

 

• False

 

Explanation:

You can add keywords that people search for in the enhanced content section. These keywords help to improve the organic reach and search engine rankings of the product detail page. Therefore, it is true that optimizing the enhanced content section can improve organic SEO.