Questions

Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?

A.) Talk to sales reps who have used this brochure to see if it’s helpful in the sales process.

B.) Speak to your client’s customers who have previously interacted with this content to get their feedback.

C.) Include this piece of content in your audit, but you can only evaluate the performance if it’s available online as well.

D.) Share the brochure with the other members of your agency to get an unbiased opinion on the effectiveness of the content.

E.) A and B

F.) C and D

G.) All of the above

 

 

True or false? Most clients won’t have much content to review. Therefore, you should only provide a content audit for clients who you know have a lot of content on their website.

 

• True

 

• False

 

Asking questions to determine a piece of content’s format, age, and accuracy happens during which step of a content audit?

Categorizing content

Providing recommendations to the client

Evaluating the performance of content

Identifying existing company content

 

 

You’re in the process of identifying the content your client current has. Which of the following should you include in this audit?

A.) Email newsletters

B.) Direct mail

C.) Videos

D.) Proposal templates

E.) A and C

F.) A, C, and D

G.) All of the above

 

Why is it so important to show your client quick wins?

Quick wins will help you manage client expectations.

It’s not important to show your clients quick wins in the beginning of the engagement.

Quick wins help show immediate value and ROI to your clients.

Quick wins are the only way to build client trust.

 

 

True or false? You should set up a meeting with your client to go through your content audit findings and recommendations.

True – it’s always good to report back findings to client as they happen on a daily basis.

True – you should report all your finding and recommendations to your client once you’ve completed the entire content audit.

False – your client‘s time is limited. Just send them the report and move on.

False – it’s best to send the content audit after you’ve created your strategy plan so that you client doesn’t have to review two separate documents.