Questions

Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________ .

content audit

corporate identity

goals

previous marketing initiatives

 

The goals you set with your client should be all of the following, EXCEPT:

Documented

Specific

Based on their competitor’s performance

Approved by the client

 

 

Fill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering in the next year is an example of a ________ goal.

business, sales

sales, business

sales, marketing

business, marketing

 

You’re in the process of goal setting with your client and they tell you they haven’t been tracking data. How should you proceed?

It’s not uncommon for clients to have difficulty tracking numbers, so accept this and move along to the next step.

Make a note of this and share it with your client. When you look back on your goals, you’ll be able to help your client recognize there was no data to use as a benchmark when setting initial goals.

Start tracking your client’s performance now and wait three months to get data before setting any goals.

Base the client’s goal on your other client’s performance who are in a similar industry.

 

Which of the following questions will help you understand your client’s soft goals?

What is your current cost per lead?

What is your sales target for the next quarter?

What does success look like to you?

What are your marketing goals?

 

True or false? You should only have the CEO, CMO, and main point of contact complete the stakeholder questionnaire.

True – only the key stakeholders like the CEO and CMO will have a say in setting goals. Therefore only they should complete the questionnaire to get a true reflection of the company’s goals.

True – while you can ask more members on the team informally about their goals, only the CEO, CMO, and your main point of contact should complete the formal questionnaire.

False – it depends. If this client has over 50 employees, you should only involve the CEO, CMO, and main point of contact.

False – have several managers from different departments complete the questionnaire. This will help you in identifying the differences and similarities in everyone’s views on company goals.