Questions

What should you do with your client’s ideas for work that are outside of the original project scope?

Tell the client you cannot action them

Put them into a list for the future

Ignore them

Implement them immediately to show your value

 

True or false? It’s important for your client to sign-off on the persona document.

True – they need to sign off the document because the client is always right.

True – you shouldn’t proceed without having their feedback and sign-off.

False -it’s not important because it’s an agile document so it will change all the time. Showing them the document now will cause unnecessary confusion.

False – they don’t need to look at the document, since you’ll be doing the marketing work for them. Only show them if they ask.

 

What are the four main items to highlight in your strategy plan?

Goals, timelines and delivery, social media profiles, and promotional tactics

Goals, identified campaigns, timelines and delivery, and points of contact

Goals, identified campaigns, timelines and delivery, and promotional tactics

Goals, identified campaigns, cost, and promotional tactics

 

 

True or false? You should wait to give your client the buyer persona questionnaire until you hold an in-person workshop. You don’t want their answers to influenced by others on their team, or by external research.

 

• True

 

• False

 

Which of the following documents BEST helps guide your strategy plan for your client?

 

The content audit checklist.

The SLA that was completed during the sales process.

The invoice that was sent to client.

The meeting agenda template.

 

All of the following are reasons why a strategy plan is important, EXCEPT:

It helps you manage your client’s expectations.

It gives you direction to achieve your goals.

It allows you to identify the tactics you’ll use.

It outlines when you’ll have meetings with your clients.