Questions

 

Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

 

• False

 

• True

 

Sponsored products are generally used for which objective?

 

• To reach customers with high purchase intent
• To reengage previous customers
• To increase brand awareness
• To drive customer loyalty

 

Explanation

Amazon Advertising offers you various ways to achieve your business goals. One group of ad formats available on Amazon is Sponsored Ads.

Sponsored Product and Sponsored Brands ads are so-called self-service ads based on cost-per-click. Why use Amazon Sponsored Ads? Well, these ads are great to help your customers discover products that you sell on Amazon. Amazon Sponsored Product ads appear in shopping results on product pages.

 

 

True or false? Optimizing the enhanced content section can improve organic SEO.  

 

• True

 

• False

 

Explanation:

You can add keywords that people search for in the enhanced content section. These keywords help to improve the organic reach and search engine rankings of the product detail page. Therefore, it is true that optimizing the enhanced content section can improve organic SEO.

 

Which of the following is true regarding product variations?

 

• Including variations for a product may increase traffic and conversion rates.
• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.

 

 

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?  

• A+enhanced marketing content/Enhanced brand content
• product description
• manufacturer content
• enhanced customized content

 

Explanation:

The enhanced content section in a product detail page provides allows you to customize the product details by providing additional information in the form of text, images, videos, and narrative comments.

A+ enhanced marketing content (EMC) allows vendors to customize detail pages on Amazon that include extra features like images, videos, charts, tables, and narrative comments in a contextual presentation to improve the shopping experience.

Enhanced brand content (EBC) has five unique templates that enable sellers to add images, video, and rich text to the product description on their product detail pages.

 

 

Which of the following is NOT included in the retail readiness checklist?  

• inventory
• delivery method
• description
• customer reviews

 

Explanation:

The retail readiness checklist for a product detail page includes the following:

(1) Tilte and Description

(2) Customer Reviews

(3) Images and Video

(4) Star Rating

(5) Inventory

(6) Enhanced Content

The retail readiness checklist doesn’t include Delivery method hence the correct answer is delivery method.