Questions

What is a “container snippet” in Tag Manager?

 

• JavaScript code placed on each page of your website
• A Javascript object that holds data passed from your website
• A collection of website tags and triggers
• Analytics tracking code

 

What is stored in a Tag Manager container?

 

• A grouping of all of your Tag Manager accounts.
• A collection of variables defined in Tag Manager.
• A Javascript object that holds data passed from your website
• A collection of website tags and triggers

 

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

 

• DoubleClick Floodlight counter tag
• AdWords Conversion Tracking tag
• AdWords Remarketing tag
• Google Analytics Pageview tag

 

To create a tag implementation plan, what are the recommended guidelines?

(select all answers that apply)

 

• Decide which of your existing site tags you can move into Tag Manager
• Decide what static and dynamic values you’ll want to pass from your website
• Choose which tags can collect the data you need
• Decide which Tag Manager account to link to Google Analytics

 

 

Google Tag Manager can only be used with Google tags

 

• True

 

• False

 

Google Tag Manager helps you manage your website in which of the following ways?

(select all answers that apply)

 

• Simplify and speed up tag deployment
• Specify when tags should fire
• Manage different versions of tags
• Increase audience reach