Questions

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans.
What are two ways that broad match can make the manager’s work easier? (Choose two.)

 

Select All Correct Responses

• The manager won’t have to think of all of the related “saucepan” keywords.
• The manager won’t need to use keywords when on the broad-match setting.
• The manager can choose the exact searches to which their keywords will match.
• The manager can serve on new, relevant queries.

 

Explanation:

Broad match keywords allow you to reach wider audience. Yet, wider audience doesn’t mean more customers. If you choose broad match keyword types, make sure you monitor your campaigns closely to avoid irrelevant clicks.

 

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

 

Select All Correct Responses

• Include a current promotion.
• Increase the font size.
• List the ad at the bottom of the search results.
• Feature a relevant headline.

 

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding.
How can automated bidding help the manager accomplish this goal?

 

• By providing manual control of each bid
• By determining minimum and maximum bid values by the daily budget
• By setting manual bids for specific times of day
• By setting the appropriate bid for each auction

 

Explanation:

Managing multiple campaigns at scale is a challenging task. With automated bidding option you can achieve better results easier. There are different automated bidding strategies available. They can help you increase clicks, conversions, or focus on visibility. With automatic bidding, Google algorithms will set bids based on your goals and likelihood to result in your desired action.

 

Why is creating three or more Search Ads per ad group a best practice?

 

• Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
• Having more ads in an ad group means the ads will receive a higher-quality score.
• Having more ads in an ad group means lower bounce rates for landing pages.
• Having more ads in an ad group increases the chances of showing more than one ad per auction.

 

Explanation:

An answer is “rotation”. When you have multiple ads in an ad group, Google will rotate them and show the best-performing one. According to Google recommendations, you should always have from 3 to 5 ad variations. Of course, It doesn’t mean that more than one ad could serve per auction. It means, Google will show an ad that will likely perform better according to various signals.

 

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)

 

Select All Correct Responses

• Email address
• Mailing address
• Age
• Employment status

 

What’s a good use case to leverage Customer Match?

 

• To reach new customers who share the behaviors and characteristics of your remarketing audience segments
• To re-engage customers who have previously purchased from your business
• To reach people based on advanced demographic criteria
• To identify loyal customers and expand reach to people who resemble your customers

 

Explanation:

Customer Match is a powerful way to reach and engage with your customers across a variety of Google platforms. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them. This allows you to connect with your customers in new and meaningful ways, remarkably increasing the chances of driving conversions. Additionally, Customer Match opens up new opportunities for remarketing, allowing you to reach customers who have interacted with you offline as well as online. Overall, Customer Match is an extremely valuable tool that any smart advertiser should take advantage of.