Questions

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

 

• Boats and ships
• Boat adventure
• Travel on a paddle ship
• A green boat paddle
• Rowboat paddling

 

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers.

Which user data source is the marketer eligible to use?

 

• IP Address, Social media profile, Phone Number
• IP Address, Work Address, Phone Number
• Social media profile, Email, Mailing Address
• Email, Mailing Address, Phone Number

 

Explanation:

Customer match audiences let you reengage with your customers and find new ones. This audience type uses first-party data such as email, address, phone number to build audience segments. You need to upload that data to Google if you want to enable customer match targeting option.

 

Which recommendation is a best practice for effectively using Performance Planner?

 

• Create account-level plans that combine all campaigns.
• Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
• Divide campaigns with different marketing objectives into individual Performance Planner plans.
• Set bids and budgets by using last click conversions.

 

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

 

• People who previously purchased a large quantity of the website’s products
• People to whom the company has previously advertised via traditional media channels
• People who previously purchased from a competitor’s website
• People who have heard of the company but have never visited the company’s website

 

A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)

 

Select All Correct Responses

• Motorboat rentals
• Travel on a paddleboat
• Paddleboat rentals
• Boat adventure

 

Explanation:

When it comes to online advertising, targeting is everything. You want to make sure your ads are being seen by potential customers who are actually interested in what you’re selling. That’s where negative keywords come in. Negative keywords let you exclude certain search terms from your campaigns, so you can focus on the keywords that are most likely to lead to a sale. This kind of targeted approach can increase your return on investment (ROI) by putting your ad in front of interested users.

 

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.””

How will broad match benefit the company’s campaign?

• The ad will appear to more users by serving on new, relevant queries.
• The ad will appear to previous customers regardless of the search terms in order to expand reach.
• The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
• The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.

 

 

Explanation:

Broad match is a keyword match type that allows your ad to show on searches that are related to the meaning of your keyword. Broad match is the default match type that all your keywords are assigned, which helps your ads reach a wider audience without requiring you to build an extensive keyword list. However, broad match can also result in your ad being shown for irrelevant searches, so it is important to use negative keywords to help narrow the focus of your campaigns. When used correctly, broad match can be a valuable tool for reaching new potential customers. To tailor your reach more you should use phrase and exact match keyword types.