Questions

What’s a best practice when writing a description for a Search Ad?

 

• Comparing the business to competitors
• Highlighting the business hours
• Including a call to action
• Including a customer quote

 

Explanation:

A description field is to define your product or service. You should use an active voice and include a call-to-action. You can use up to 90 characters to finetune your message. Avoid using passive voice or keyword stuffing. You should focus on enticing people to click your ad.

 

Which ad extension is available only as a full automated ad extension?

 

• Message extension
• Price extension
• App extension
• Seller ratings extension

 

Explanation:

With automated extensions you can enhance your ads and win more potential customers. One of automated extensions are Seller Rating extensions. These extensions show on search ads, shopping ads, and free listings. I am sure you have seen these attractive star ratings below ad text when searching on Google. Note that you do not need a Merchant Center account to be eligible this extension to serve. Yet, seller rating extension is automatic. You can’t draw 7 stars for yourself. And not because 5 stars rating is a most possible.

 

Why is optimizing your ad rotation when setting up your ads recommended?

 

• Users will be able to review your ads more quickly.
• Users will be able to see more of your ads.
• Google will select the best ad for each auction.
• You’ll be able to serve multiple ads per query.

 

Explanation:

With Optimize feature enabled Google will rotate your ads and try to show the best-performing one. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. The idea is that by having multiple ads within an ad group, you’ll be able to get data insights that will help you refine your ad quality and performance. Ideally, you should use at least 3 or more ads in each group. Going beyond that, you should make ad rotation a priority. By doing so, you’ll be able to take advantage of this feature and improve your overall advertising strategy.

 

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

 

• Display
• Video
• Shopping
• Search

 

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find.
Which steps, in order, could the skater take to interact with Google Search Ads?

 

1. The skater would search for “best skateboards.”
2. The skater would scan the search results.
3. The skater would click on a Google Search ad.
4. The skater would browse different skateboards on the website they navigate to.
5. The skater would make a purchase on the website they navigate to.

 

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

• Maximize Conversions
• Target return on ad spend (tROAS)
• Maximize Clicks
• Target impression share

 

Explanation:

Target Impression Share is an automated bidding strategy that sets bids with the goal of showing your ad on the top of the page. This bidding strategy is focused on visibility. Target Impression Share can be useful for campaigns with brand terms or awareness raising campaigns. By setting a target impression share, you can ensure that your ad is seen by a wider audience. This could greatly impact your brand or product recognition.

 

Maybe are you searching:

• When visibility is the campaign goal, which bidding strategy should an advertiser choose?