Questions

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal.
Which outcome should the marketing associate expect from the campaign?

 

 

Explanation:

Before creating a campaign, it’s important to take some time to consider what you hope to achieve. What is the main goal of the campaign? Are you looking to generate sales? Increase website traffic? Once you have a clear idea of your goals, you can select the appropriate campaign settings and features. For example, if you’re hoping to increase sales, you’ll want to make sure that your campaigns are targeted at potential customers who are likely to be interested in your product. On the other hand, if your goal is to increase website traffic, you’ll want to focus on creating campaigns that will grab people’s attention and encourage them to click through to your site. In Search Ads campaigns you ca choose Sales, Leads, and Website traffic as your campaign goal.

 

You manage the Search strategy for an athletic apparel retailer.
Which customer type will likely have the highest lifetime value?

 

• Customers who have purchased at the retailer’s outlet location
• Customers who participated in the brand’s most recent holiday sale
• Customers who are members of the company’s loyalty program
• Lapsed customers who haven’t purchased from the brand in the previous year

 

Explanation:

While a company’s value-per-conversion (VPC) is important to consider when making marketing and advertising decisions, it’s often strategic to factor in other values as well. For example, repeat business and word-of-mouth can play a big role in a company’s bottom line. In addition, lifetime customer value (CLV) is another important metric to consider. CLV can be calculated at a company level, a customer segment level, or an individual level. By factoring in all of these values, companies can make more informed decisions about how to allocate their resources. Ultimately, this flexibility can lead to higher profits and more satisfied customers. Customers that are participating in a loyalty program are likely to have higher CLV. Because of repeated purchases.

 

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

 

• Based on campaign aspects such as campaign statistics, settings, and industry trends
• By comparing the company’s current sales to the company’s historic sales data
• By comparing the company’s website to the websites of the company’s competitors
• By analyzing the popularity of the company’s ads on social media

 

Explanation:

To optimize your advertising campaign you can consider Google recommendation. This is a special Google Ads feature that provides suggestions how to improve performance of your ads. Recommendations are based on your campaign settings, performance history and industry trends. Along with recommendations you will see your current optimization score. This percentage metric is an estimate of how well your Google Ads campaign is set.

 

A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market.
How can a Google Search campaign help with the company’s product launch?

 

• The company’s website will load faster with the addition of Google Search ads.
• Search ads for the company can appear when users are comparing different options from competitors.
• The company’s Search ads will be eligible to appear on other channels, such as print ads.
• Users will be able to see the company’s Search ads while browsing other websites.

 

Explanation:

Google Search ads allow you to reach potential customers at the moments that matter. You can tailor your ads to show when people search on the Google search network. For example, when they are looking for products or services they like yours. Or comparing different options. This is a great opportunity for you as a marketer to promote your products.

 

What’s a benefit of using Customer Match audience solutions?

 

• Having the ability to develop and segment lists based on demographics
• Using your first-party data to reconnect with previous customers
• Collecting users who have interacted with your website via the Google Ads remarketing tag
• Connecting with new prospective users whose interests align with your product

 

Explanation:

With Customer Match feature you can optimize your campaigns based on data you know about your costumers. This allows you to re-engage with your customers and find new ones. To use customer match audiences you need to upload data to Google. For example, customer mailing addresses, emails or phone numbers.

 

A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.”
Which search terms might match with this ad?

 

• “All-inclusive family vacation”
• “Best all-inclusive vacation”
• “All-inclusive vacation”
• “All-inclusive Paris holiday”

 

Explanation:

Exact match type keywords allow you to target search queries that have the same meaning and intent as your selected keyword. Exact match requires some keyword analysis and manual work to set up. But it’s by far my favorite keyword match type. Because you can be sure not to waste your marketing budget on irrelevant queries. However, exact match doesn’t mean “exact match”. They will include search queries with common misspellings, singular or plural forms, accents, abbreviations. In other words, meaning and intent should be the same. Note that exact match keywords must be specified using brackets []. Question format could seem strange for some marketers as “” is used to define phrase match.