Questions

Which three universal extensions should marketers use to enhance their ads?

 

• Sitelinks, call extensions, location extensions
• Sitelinks, call extensions, callout extensions
• Sitelinks, price extensions, app extensions
• Sitelinks, structured snippets, callout extensions

 

What’s a best practice for using ad extensions?

 

• Use extensions only at the ad group level.
• Use at least three extensions per campaign or ad group.
• Use ad extensions only if you are advertising services.
• Use no more than two extensions per campaign or ad group.

 

An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task.

Which two advantages does Performance Planner offer? (Choose two.)

 

Select All Correct Responses

• Assistance identifying funds from other external budgets to allocate to marketing
• Billions of weekly Google searches powering forecasting
• Integration with other budgeting software
• Leverage of machine learning for forecasting

 

Explanation:

As a marketer, you know that planning and using correct tools is essential to success. Performance planner is one of tools you can leverage. This tool lets you create forecasts for your campaigns, so you can see how bid changes might affect key metrics. It also allows you to adjust campaign settings and understand opportunities in seasonal periods.

Plus, Performance Planner makes it easy to manage budgets across multiple accounts and campaigns. In other words, it’s the perfect tool for keeping your marketing plans on track – no matter how much they change. Perfomance Planner uses machine learning for forecasting and analyzing billiions of data signals weekly.

 

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%.

How should the manager interpret this score?

 

• The campaign’s budget needs to increase by 22% in order to be fully optimized.
• The campaign needs a 22% improvement in order to be fully optimized.
• The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
• The campaign is being outperformed by 78% of similar businesses.

 

Explanation:

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Read more here: https://support.google.com/google-ads/answer/9061546

 

Match each Search Audience solution with the benefit that it can bring to your campaigns.

 

1. In-Market Audiences
2. Remarketing Lists for Search Ads
3. Detailed Demographics
4. Customer Match 

 

• Drive consideration among people who are actively researching the products or services you offer. (1)
• Reach people who visited your website in the past. (2)
• Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status. (3)
• Upload your customer data into Google Ads and connect with these audiences. (4)

 

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

What’s the third component?

 

• The URL displaying your website address.
• The promotion behind your advertisement.
• The phone number of your business.
• The location of your business.