If Saanvi’s business goal is to encourage repeat purchases and improve customer loyalty as part of an always-on brand strategy, which solution can help them?
- Sponsored Products
- Posts
- Sponsored Brands
Explanation:
The correct answer is **Posts** because Amazon Posts are specifically designed to help businesses engage with customers on an ongoing basis, making them an ideal solution for an always-on brand strategy. By creating visually appealing and engaging content that appears on product detail pages, brand stores, and customer feeds, Posts can encourage repeat purchases and build customer loyalty by keeping the brand top of mind. They help create a continuous presence for the brand and facilitate customer interaction, making them effective for nurturing long-term relationships with customers. Sponsored Brands and Sponsored Products, while useful for driving initial sales, are more focused on attracting new customers and driving immediate purchases rather than fostering ongoing engagement and loyalty.