Questions

 

Taylor runs a website that includes a forum. Taylor is interested in seeing what time of day most people are visiting the forum. To do this, they can…

 

• Check the SDK
• Check the browser cookies
• Check the server logs

 

 

An API or Application Programming Interface allows a piece of software to…

 

• Talk to another piece of software.
• Take control of another piece of software.
• Borrow code from another piece of software.

 

 

True or false: an SDK is a piece of code that can be installed in an application to make certain functions easier.

 

• False

 

• True

 

 

A tag or a pixel is a…

 

• A text string that is stored in a browser to make a browsing experience more convenient
• Small piece of code that loads when a visitor lands on a site and can track some actions taken on that page.
• A personalized logo that can be attached to your username
• A hash key used to decrypt PII

 

 

Cookies are helpful for a marketing analyst, but they aren’t perfect. Some challenges include:

 

• Cookies can be manually deleted or blocked.
• People don’t use only one browser
• All of the above 
• Cookies do not work in mobile apps

 

 

A browser cookie is…

 

• A small transparent image that tracks behavior on a webpage.
• A text identifier that lives on a server.
• A website-specific piece of formatted text stored in the browser.