Questions

 

Which of the following is an example of a third-party cookie?

 

• A cookie from an advertisers network that the publisher uses to deliver ads 
• A cookie Facebook stores in the browser when I am visiting my Facebook page.
• A cookie from the publisher of the site you are visiting

 

 

Which of the following is made possible through the use of cookies?

 

• Keep you signed in on a website
• All of the above
• Give you locally relevant content
• Adjust the content you see on a site based on your preferences

 

 

How are Ad Servers and CMS’s different?

 

• The CMS always delivers the same content and the Ad server adjusts the ads based on the person that accesses the web site
• The CMS picks the ads that the ad server delivers
• The CMS delivers the publisher’s content to a webpage and the ad server fills in the advertising spaces on the page with ads.

 

 

What’s an example of first-party data? (Choose all that apply.)

 

• A list of emails from another store’s newsletter sign-up
• A list of addresses a business paid for
• A list of emails from your newsletter sign-up
• Customer purchase data from your website store

 

 

What is NOT an example of sampled data?

 

• An Excel with one million raw data entries for each of the one million visitors to a website
• Seeing a pop-up that says “You’ve been randomly chosen to take a survey.”
• Generating a stratified report based on 100,000 data points
• Inviting 10 people from a 100 person pilot to give feedback in a focus group

 

 

What’s an example of online data? (Choose all that apply.)

 

• Feedback collected through a focus group
• Number of visitors to the physical store
• Feedback collected through an online survey
• Number of visitors to the website purchase page