Questions

 

A web server log generally includes what? (Choose all that apply)

 

• First name and last name
• Home address
• Unique identifier
• IP address
• Time and date

 

 

A content management system or CMS allows a content publisher to…

 

• Pick which ads are going to be shown to specific users.
• Update and edit the content on a website easily.
• Design and code a new website.

 

 

Random sampling helps to…

 

• Protect the privacy of the people in the dataset.
• Keep stakeholders informed and engaged by showing them the unexpected.
• Make sure the sampled data is accurately representing the entire dataset.

 

 

True Online data can only be gathered from your own website.

 

• False

 

• True

 

 

Third party data is just as good as first party data.

 

• True

 

• False

 

 

First and second party data is…

 

• Information that a customer knowingly offered to a company or one of their partners
• Information that a customer doesn’t know they’ve given
• Made up data about a potential customer
• Information that is gathered about browsing habits