Questions

 

If your data is sampled, that means…

 

• It’s a placeholder version of the data you hope to eventually get.
• It’s a small part of the larger set, meant to represent the whole group. 
• It’s been pre-checked to ensure that it’s of good quality.

 

 

Online data can be gathered from (Choose all that apply)

 

• POS data
• Internal, website sales data
• Social media platforms
• Analytics dashboards

 

 

Offline data is…

 

• Data that you, the marketer keep in physical notebooks
• Data that is too sensitive to go on the internet
• Data that is gathered from an offline source

 

 

Which of the following are examples of friction in the purchase process?

 

• When a websites pages load very slowly during the checkout process
• When a website is not loading correctly on your mobile device.
• When the shipping costs are not made clear in the checkout process
• All of the above

 

 

If I spend $1 on advertising and as a result of my ads I have $2 revenue, what would my ROAS be?

 

• 1
• 2
• 0.5

 

 

How can historical data help in the marketing planning phase?

 

• Historical data for similar events in the past can help predict events in the future and can thus guide the planning process
• Historical data provides you with the number of sales that happened in the past and does give you information about how much budget you have for your marketing.
• Historical data is not very helpful for planning since you cannot predict what will happen in the future.