Questions

 

Jordan is evaluating how many purchases resulted from previous campaigns on different social media platforms to determine what to expect from the money they plan to spend on a new campaign on these platforms. Of the five main use cases for marketing analytics, this is…

 

• Optimizing marketing strategy
• Finding your audience
• Optimizing sales funnel
• Evaluating effectiveness
• Planning and forecasting

 

 

If an ad isn’t performing as well as expected, it’s a good idea to let it run as long as initially planned to gather that data.

 

• True

 

• False

 

 

Most advertising platforms provide…

 

• Design teams that make updates to your ads as needed.
• A money back guarantee.
• Detailed reports to calculate and track the effectiveness of ads.

 

 

When segmenting data collected about people, it’s best…

 

• To put similar people together into groups and pay attention to the biggest of these groups.
• To start with random groupings and brainstorm on potential campaigns that might appeal to them.
• To single out people who are least similar and gather more information from them.

 

 

The purchase funnel describes the steps users go through when purchasing a product. Which of the following represents the steps as they follow each other in the funnel?

 

• Awareness, Interest, Decide, Action
• Interest, Awareness, Decide, Action
• Social, Website, Cart, Checkout
• Browse, Find, Purchase, Review

 

 

Choose all that apply: Marketing analytics can be used to

 

• Design the visuals for a marketing campaign.
• Find agencies to help with a marketing campaign.
• Evaluate the effectiveness of a campaign.
• Plan and forecast a campaign.

or

• Find agencies to help with a marketing campaign.
• Design the visuals for a marketing campaign.
• Plan and forecast a campaign.
• Evaluate the effectiveness of a campaign.