The first opportunity a marketer has to use data analytics comes when they are…
- Building out their team
- Identifying their target audience
- Sorting through product reviews
- Creating new products
Questions
True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.
True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.
- True
- False
When defining a target audience, it’s too early to incorporate analytics.
When defining a target audience, it’s too early to incorporate analytics.
- True
- False
Next, a marketer needs to… (choose all that apply)
Next, a marketer needs to… (choose all that apply)
- Find new potential customers
- Plan out the appropriate next steps for their marketing campaign
- Generate a message and story about the product they want to sell
- Determine where and how this message should be delivered
Once a campaign has launched, a marketer needs to optimize and evaluate its effectiveness
Once a campaign has launched, a marketer needs to optimize and evaluate its effectiveness
- True
- False
Next, a marketer needs to build a message, determine delivery methods, and plan out a campaign for a product.
Next, a marketer needs to build a message, determine delivery methods, and plan out a campaign for a product.
- False
- True