Your client’s getting ready to launch their privacy strategy, but still need to address ongoing privacy changes that will affect how they collect data.
What action can they take starting now?
- Use complex manual systems, such as network-based remarketing, to activate their data.
- Launch a program that tracks app-to-web behavior across all OS devices.
- Use enhanced conversions to measure data accurately and mitigate data loss.
- Develop comprehensive third-party inventories with key ad network partners.
Explanation: The selected answer is correct because mitigating data loss by measuring data accurately through enhanced conversions helps the client get ahead of privacy changes. Enhanced conversions improve the accuracy of conversion tracking by using first-party data, such as user-provided information, while respecting privacy regulations. This strategy ensures that even as third-party cookies and other tracking methods are phased out, the client can continue to gather valuable insights and measure the effectiveness of their campaigns in a privacy-compliant manner.