Your client is having trouble getting site visitors to share their email. What strategy do you recommend they follow to get as many email sign-ups as possible?
- They should add an email collection pop-up feature to boost the chances of email collection.
- They should revise the landing page strategy and include email-sharing at the checkout page only.
- They should prioritize more discounts through email, which increases the lifetime value (LTV).
- They should use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase email sharing by 20%-40%.