Why would someone use Google Analytics for Firebase instead of Google Analytics 4, considering that the same SDK powers both experiences?
- Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.
- Marketers working with clients whose consumers are heavy users of Android devices might prefer using Google Analytics for Firebase.
- Even if the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.
- App developers would use Google Analytics for Firebase because it’s app-focused and it streamlines the deep-linking process.
Explanation:
The selected answer is correct because Google Analytics for Firebase is specifically designed for app developers, providing features that are tailored to mobile applications, such as streamlined deep-linking processes. This makes it a more suitable choice for app-focused use cases, as it offers better integration with Firebase tools and supports mobile-specific tracking needs, unlike Google Analytics 4, which is more general and geared toward broader web and app tracking. This focus on app-centric features helps developers better manage and optimize their app performance.