Which reason accurately highlights why Smart Bidding is considered a durable, privacy-safe solution?
- This subset of automated bid strategies uses machine learning to optimize for conversions or conversion value in each and every auction.
- This analytics tool uses dozens of signals from users’ interactions with a website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
- This creative practice follows all the new best practices for improving ad creative, like including setting rotation to optimize to conversion, adding all the relevant ad extensions.
- This attribution model values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).