Which of the following statements is true?
- Every conversion or customer brings equal value to a business. By assigning a value to every transaction, you can improve your CTR.
- Marketers and agencies don’t rely heavily on Smart Bidding to maximize campaign performance.
- Smart Bidding uses third-party data to support your client’s first-party data and drive as many conversions as possible.
- Smart Bidding drives as many conversions as possible, to maximize your client’s ROI or budget target.
or
- Optimized targeting builds off existing targeting inputs, including first-party data and third-party data, to find new, high-performing Google audiences for clients.
- Optimized targeting builds off automated targeting, based on your client’s first-party data, to find new, high-performing Google audiences for clients.
- Optimized targeting builds off existing targeting inputs, including first-party data contextual signals from cookies, to find new, high-performing audiences for clients.
- Optimized targeting builds off existing targeting inputs, including your client’s first-party data, to find new, high-performing Google audiences for clients.
Explanation:
Smart Bidding uses a client’s account conversion data combined with Google’s machine learning algorithms to set precise bids in each auction. This approach aims to drive as many conversions as possible to maximize ROI or meet budget targets. It leverages first-party data and billions of signal combinations to optimize performance, ensuring effective and privacy-safe ad campaigns.