Which of the following is a key benefit of conversion modeling?
- Conversion modeling makes sure your clients’ measurement no longer needs to be privacy-safe.
- Conversion modeling lets advertisers quantify the impact of marketing efforts when a subset of conversions can easily be tied to ad interactions.
- Conversion modeling better optimizes campaigns and bidding strategies, leading to better campaign results.
- Conversion modeling uses a one-size-fits-all measurement approach that doesn’t need to adapt to address user behaviors.
Related question:
What’s an example of a key benefit of conversion modeling?