Which Chrome and Android Privacy Sandbox API aims to measure campaign performance without third-party cookies?
- Topics
- Protected Audience
- First-Party Set
- Attribution Reporting
Explanation:
The Attribution Reporting API is designed to help marketers measure the performance of their ad campaigns while respecting user privacy. It balances consumer privacy with key advertiser requirements by enabling event-level and aggregate-level reporting without relying on third-party cookies. This API helps track conversions and measure the effectiveness of advertising efforts in a privacy-safe manner.