Which advice should you give to a customer who wants to invest in a durable first-party data strategy?
- They should consider capturing device IDs to mitigate any signal loss from third-party cookies.
- Start capturing device IDs to reduce any signal loss from third-party cookies.
- They should consider investing more in third-party data to round out their first-party data strategy.
- Increase the budget for third-party data gathering to complement their current first-party datasets.
- They should consider changing landing page strategy and moving email sharing forward to get a higher percentage of emails.
- Revamp the landing page strategy and move email sharing forward to get a higher percentage of visitor emails.
- They should consider offering high discounts in exchange for their consumers’ emails to build their first-party database.
- Offer high discounts in exchange for visitors’ emails to grow a first-party database.