When a subset of conversions can’t be tied to ad interactions, which of the following actions should a marketer take?
- Adjusting Smart Bidding campaigns daily to avoid waiting for the algorithm to learn and adjust
- Update Smart Bidding campaigns every day to avoid waiting for the algorithm to learn and adjust.
- Asking partners for help filling in the gaps using fingerprinting and alternative ID solutions
- Work with partners who might be able to fill the gaps using fingerprinting and alternative ID solutions.
- Using conversion modeling to get a more complete picture of advertising performance
- Use conversion modeling to get a more comprehensive picture of advertising performance.
- Avoiding buying impressions on browsers and device types for which the ability to measure is declining
- Avoid buying impressions on browsers or device types that make it harder to measure.
Related question:
What should a marketer do when a subset of conversions can’t be tied to ad interactions?