What’s the key benefit of implementing Consent Mode?
- It makes it mandatory for users to accept third-party cookies tracking.
- It creates an automated integration between the advertiser’s website and Google Analytics 4.
- It provides the option to adjust how the Google tag behaves based on the user’s cookie consent choices.
- It allows publishers to offer more audience segments based on users’ consent.
Explanation:
The key benefit of implementing Consent Mode is its ability to adjust how the Google tag behaves based on users’ cookie consent choices. This feature ensures that user privacy preferences are respected while still enabling some level of data collection for analytics and advertising purposes. By doing so, businesses can maintain essential measurement capabilities without violating user consent.