What’s one way that an eCommerce client can use Smart Bidding?
- The client should disregard any first-person data and let machine learning do the heavy lifting.
- The client should start with manual bidding first, so Smart Bidding has more data to build on.
- The client should focus on lead-generating strategies to drive a maximum number of conversions.
- The client should use business data such as profit margin to optimize to profit vs. revenue.
Explanation:
Smart Bidding can utilize business data, including profit margins, to focus on optimizing profit rather than just revenue. This approach helps in targeting high-value conversions that contribute more significantly to the overall profitability of the business. By incorporating profit margins into the bidding strategy, Smart Bidding can make more informed decisions that align with the client’s financial goals, ensuring better returns on investment and long-term business growth.