What’s a main benefit of linking Google Analytics and Google Ads?
- You can download unified reports of Analytics and Ads data that can be integrated in the customer’s CRM.
- You can increase the profit margin of the customer by looking at Analytics’ recommended target ROAS for each campaign.
- You can capture user information built on third-party cookies that would otherwise be inaccessible.
- You can use the event data you capture for app install and conversion tracking.
Explanation:
Linking Google Analytics and Google Ads allows advertisers to utilize the event data captured in Google Analytics for app installs and conversion tracking. This integration ensures a seamless flow of data between the two platforms, enhancing the ability to track and measure the effectiveness of advertising campaigns and making data-driven decisions to optimize marketing strategies.