What’s a main benefit of linking Google Analytics and Google Ads?
- You can download unified reports of Analytics and Ads data that can be integrated in the customer’s CRM.
- You can increase the profit margin of the customer by looking at Analytics’ recommended target ROAS for each campaign.
- You can capture user information built on third-party cookies that would otherwise be inaccessible.
- You can use the event data you capture for app install and conversion tracking.
Explanation:
The selected answer is correct because **linking Google Analytics and Google Ads allows you to use the event data captured for app install and conversion tracking**. This integration helps advertisers better track user actions across different platforms, providing valuable insights into how users interact with their ads and websites or apps. By combining event data from both Google Analytics and Google Ads, businesses can more accurately measure conversions, optimize campaigns, and improve their marketing strategy to drive better results.
Linking Google Analytics and Google Ads allows advertisers to utilize the event data captured in Google Analytics for app installs and conversion tracking. This integration ensures a seamless flow of data between the two platforms, enhancing the ability to track and measure the effectiveness of advertising campaigns and making data-driven decisions to optimize marketing strategies.