What’s a best practice for an eCommerce client using Smart Bidding?
- The client should start with manual bidding first, so Smart Bidding has more data to build on.
- The client should start with manual bidding first to give Smart Bidding more data to build on.
- The client should focus on lead-generating strategies to drive a maximum number of conversions.
- The client should focus on lead-generating strategies to drive the maximum number of conversions.
- The client should disregard any first-person data and let machine learning do the heavy lifting.
- The client should disregard first-person data and let machine learning do all the work.
- The client should use business data such as profit margin to optimize to profit vs. revenue.
- The client should use business data, like profit margin, to optimize to profit vs. revenue.