What tool within Google Analytics 4 enables advertisers to model user journeys in the absence of observed data?
- Google Tag Manager
- Enhanced conversions
- Private mode
- Consent Mode
Explanation:
Consent Mode within Google Analytics 4 (GA4) enables advertisers to model user journeys even in the absence of observed data. It adjusts how Google tags behave based on user consent choices, allowing for conversion modeling when direct data collection isn’t possible. This ensures advertisers can still measure conversions and understand user journeys while respecting privacy preferences.