What makes optimized targeting a good fit for a cookieless world?
- It was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
- Optimized targeting was designed to work with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
- It relies on first-party data, Google audiences, and machine learning instead of third-party data.
- Optimized targeting relies on first-party data, Google audiences, and machine learning instead of third-party data.
- It permits third-party cookies without informing users, while using machine learning algorithms that ensure user privacy.
- Optimized targeting permits using third-party cookies without informing the users, while using machine learning algorithms that ensure user privacy
- It optimizes Display and Video campaigns to reach users who frequently accept being tracked through cookies across sites.
- Optimized targeting uses Display and Video campaigns to reach visitors who frequently accept being tracked through cookies across sites.
Related question:
Why is optimized targeting a good fit for a cookieless world?