What key benefit will your client get from using Consent Mode?
- They can require users to accept third-party cookies tracking.
- They can adjust how Google tags behave based on the user’s cookie consent choices.
- They can offer more audience segments based on user consent.
- They can create an automated integration between the advertiser’s website and Google Analytics 4.
Explanation:
The selected answer is correct because Consent Mode provides the option to adjust how the Google tag behaves based on the user’s cookie consent choices. This means that when users opt out of cookie tracking, Google tags can be configured to collect only necessary data, ensuring compliance with privacy regulations like GDPR and CCPA. This approach allows advertisers to still gather valuable insights while respecting user consent, maintaining privacy standards without disrupting the user experience or data collection.
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