How will the Chrome and Android Privacy Sandbox APIs be used by ad tech companies, including Google Ads product offerings?
- All Privacy Sandbox solutions will be integrated by advertisers and publishers.
- Privacy Sandbox solutions will be used by ad tech companies as standalone products.
- Privacy Sandbox APIs will be the only signals that ad tech companies use in their products.
- Privacy Sandbox signals will be integrated along with other signals.
Explanation:
Ad tech companies, including Google Ads, will integrate Privacy Sandbox signals with other privacy-preserving signals and solutions. This integration allows for delivering relevant ads and measuring campaign performance while protecting user privacy. By combining these signals, ad tech platforms can maintain effective advertising strategies without relying solely on third-party cookies, ensuring a seamless transition to a more privacy-centric ecosystem.