How does optimized targeting find new, high-performing audiences?
- It uses Customer Match audiences from other accounts in the same category of the client, leveraging that information to find new users.
- It uses algorithms that collect data from the landing page of the client to find keywords that improve the quality score of the bid.
- It changes some of the campaign settings like geo and language to offer a wider targeting for the audience.
- It builds off of existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
Explanation:
Optimized targeting uses sophisticated machine learning algorithms to enhance targeting by leveraging the client’s first-party data and other available signals. This approach identifies and reaches new high-performing audiences beyond manually selected segments, ensuring better campaign performance while respecting privacy. The machine learning models predict the individuals most likely to convert and automatically adjust the targeting strategy to optimize outcomes.