Imagine that you have a campaign whose objective is profitability, i.e. you are looking for the lowest possible advertising cost. For that you have defined a target ACOS of 5%. However, after 30 days, the ACOS of your campaign is close to 8%. What could you do to lower your ACOS?
- Decide if you need to group some ads in other campaigns with different strategies and objectives.
- Check that there are no products without competitive prices, attractive titles, etc.
- Check the results of each of the ads grouped in that campaign.
- Increase the daily budget if it is limited.
- All options are correct since it depends on multiple factors. Hence the recommendation to leave campaigns active for at least 30 days before analyzing results.