Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

 

Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

 

• Create a bid strategy with custom Floodlight variable data as a weighted goal
• Create a display remarketing strategy using both sticker and ski customers
• Increase daily budget for high-performing keywords
• Create a new campaign with adaptive geo-targeting for cold regions