What does “Report Period” refer to in the campaign reporting?
- Which brands the report will include
- How the data will be aggregated within the report
- The date range for the report
- Which campaign type will be included in the report
Explanation:
The selected answer option is **correct** because ‘Report Period’ in campaign reporting refers to **the date range for the report**. This term defines the specific timeframe during which the campaign data is collected and analyzed, allowing advertisers to evaluate the performance of their campaigns over a set period. The report period could range from a single day to multiple weeks or months, depending on the needs of the advertiser. By selecting the appropriate report period, advertisers can gain insights into how their campaigns performed within that time frame, helping them make data-driven decisions for future campaigns. This allows for more precise tracking of campaign performance, ensuring that the metrics reflect the chosen dates.