What are the key benefits of Retail Media offsite advertising? Select all that apply.
- Brands interact with shoppers through a retailer’s website, app, or the like.
- Brands target shoppers at the conversion stage of the sales funnel.
- Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
- Brands can target shoppers at the awareness and consideration stages of the sales funnel.