What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.
- PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
- Brand advertisers only pay when a shopper clicks on a PLA.
- PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
- PLAs take category ownership for maximum brand awareness.
Explanation:
The selected answer options are **correct** because using the onsite Product Listing Ad (PLA) solution in a retail media program offers key advantages for brand advertisers. Firstly, **PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products**, making them an efficient way to drive traffic and conversions by paying only when a shopper clicks on the ad, ensuring that the advertising spend is tied to actual engagement with the product. Secondly, **brand advertisers only pay when a shopper clicks on a PLA**, which provides a cost-effective and performance-based model, as advertisers only incur costs when their ad leads to an action, ensuring a higher return on investment. These features make PLAs an attractive solution for brands aiming to increase product visibility and sales while maintaining budget control.