What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.
- PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
- Brand advertisers only pay when a shopper clicks on a PLA.
- PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
- PLAs take category ownership for maximum brand awareness.