Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Number of times your campaigns are clicked by shoppers
- Number of times your campaigns are shown or served to shoppers
- Number of times your campaigns are viewed or seen by shoppers
- Number of times your campaigns are engaged by shoppers
Explanation:
The selected answer option is **correct** because ‘Impressions’ in the Microsoft Retail Media platform (powered by PromotelQ) refers to the **number of times your campaigns are shown or served to shoppers**. Impressions track how often an ad is displayed to a potential viewer, regardless of whether the shopper clicks or engages with the ad. It is a key metric used to measure the reach and visibility of a campaign, helping advertisers understand how frequently their ads are being exposed to users. Impressions are typically used to evaluate the overall exposure of a campaign, and while they do not indicate engagement, they provide insight into the potential audience size that has seen the ad at least once.