Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.
Select all that apply.
- Import via Google Search Console
- Via universal event tracking tag
- Upload a CSV of the website pages via file transer protocol to the Microsoft Advertising User Interface.
- Using Bing Webmaster Tools
Explanation: Zoe has three effective methods to verify her domain when setting up Microsoft Advertising Shopping: using a universal event tracking (UET) tag, Bing Webmaster Tools, or importing via Google Search Console. Firstly, the UET tag involves adding a small piece of code to the website’s HTML, which allows Microsoft to track user activity and confirm domain ownership. This method ensures accurate data collection for advertising campaigns, making it a robust option. Secondly, Bing Webmaster Tools offers a straightforward verification process by integrating the website with Bing’s suite of tools for webmasters. By verifying through Bing Webmaster Tools, Zoe gains additional insights into her website’s performance on Bing, enhancing her advertising strategy. Finally, importing via Google Search Console leverages existing domain verifications, simplifying the process for those who already use Google’s tools. This method allows for a seamless transition and ensures that the domain verification is recognized by Microsoft without requiring additional steps. Collectively, these methods provide flexibility and convenience, ensuring Zoe can efficiently verify her domain and optimize her Microsoft Advertising Shopping campaigns. The option to upload a CSV file via file transfer protocol to the Microsoft Advertising User Interface is not a valid method for domain verification, as Microsoft Advertising requires direct interaction with the website or integration with recognized tools to confirm ownership.